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For several reasons, mostly technical, I’ve stopped actively blogging at TheBrandingBlog.

Another major reason is that I’ve launched two other blogs concerned with branding issues.

The first is www.SignatureStrategies.com. This is essentially an extension of TheBrandingBlog at a new address. Signature Strategies is the name of my branding services business. I’ve changed the format of the old Signature Strategies web site to a blog so I can continue to provide on-going info and opinions for small businesses and others interested in branding for smaller organizations.

My second blog is called www.BusinessNamingBasics.com. As you would expect, it is all about naming a new company. There I cover naming strategies along with the four phases of corporate naming: preparation, generation, evaluation and registration.

I hope you’ll visit both. And please, bookmark them if you find they provide you with useful ideas and information.

TheBrandingBlog site will remain here as a resource. It just won’t provide fresh posts for the foreseeable future.

Martin Jelsema
303-242-5975