Hereâ€™s the second in the series of Naming Tips that will appear sporadically on this blog.
This may sound like an 11th-grade grammar lesson, but Iâ€™ll try to make it simple. (I had to look up the subject to make sure I was using the correct terminology. It’s been a good number of years since high school for me.)
Tip 1: Utilizing a participle (an adjective that is verb-like in form, usually ending in â€œingâ€, â€œedâ€, â€œenâ€ or â€œtâ€) can generate vital, active name candidates. Verbs provide action, and participles do the same. So I like the sound and feel of them. Plus, this form is not used often for names. Here are two structures using participles to impart action names: participle-preposition-noun (examples include Hooked on Phonics and Cooking for Health), and the reversed structure of noun-participle (Skills Abounding and Promise Keepers are examples). Also, you might substitute a participle for a noun to impart more vigor. Turning Point Consulting is more action-oriented than Turning Point Consultants.
Tip 2: Possessive names (Victoriaâ€™s Secret, Bobâ€™s Vital Signs) are more personal and somehow connote a more responsive organization. If your business deals in personal services, this is a fruitful field to plow. Another variation: just use a one-word possessive (Weldonâ€™s, Olanderâ€™s) without tacking on a business category, i.e., Weldonâ€™s Windows.
Look for a couple of more tips next week.