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Entries from January 2007

Branding Basics – Step 4

January 30th, 2007 · No Comments

Number four in a series concerning the sequence of activities in branding a new business or product. Brand Smart from the Start.

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Tags: Brand Management · Branding · Positioning

Naming Tips: Number 6 in a Series

January 26th, 2007 · No Comments

Sixth in a series of naming tips for products and companies.

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Tags: Branding · Name Creation

Beware of Complicated Logo Designs

January 25th, 2007 · 2 Comments

Logos must accommodate multiple applications and still be legible and relevant.

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Tags: Brand Management · Branding · Creativity · Graphic Standards · Logo Development

Brand Basics – Step 4

January 23rd, 2007 · No Comments

Fourth in a series of basic branding steps for entrepreneurs who want to “Brand Smart from the Start”. This post speaks of differentiating you from competitors.

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Tags: Brand Management · Branding · Branding Strategies · Positioning

Naming Tips: Number 5 in a Series

January 19th, 2007 · No Comments

Here are three more naming tips I’ve used in the fascinating business of naming companies and then naming their products: Tip 1: Add an appropriate but unexpected suffix to a descriptive root word: Ideatrics, Visioneering, Profitology, Travelocity are examples. But for this technique, known as “tacking” in some circles, to be effective, the first word […]

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Tags: Branding · Name Creation

Back to Basics – 3

January 16th, 2007 · No Comments

Positioning is the third step in developing a brand. It relies on research to identify attributes important to the market, and how competition is delivering on those attributes.

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Tags: Brand Management · Branding · Branding Strategies · Competitive Intelligence · Positioning

When should you perform a brand audit?

January 15th, 2007 · 3 Comments

There are several situations that require a brand manager to review and reevaluate the brand. Quite often this is an activity dictated by an unexpected event or circumstance which intuitively calls for the review. These often occur because of competitive activity, particularly when inytroducing a technologically superior product. The event may also be something as […]

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Tags: Brand Management · Branding · Branding Resources · Branding Strategies · Re-Branding

Naming Tips: Number 4 in a Series

January 12th, 2007 · No Comments

Here are two more approaches to generating unique names. The first is a method of creating coined names by combining word parts called truncating. Take parts of two words, preferably from words that describe the subject being named, and combine them into one. Webolution, Byerlympics, Champale are examples.   Second tip: Spell descriptive words phonically […]

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Tags: Branding · Name Creation