This week it was announced that a pilot program will allow advertisers to expose an ad message to airline passengers through the medium of airport security tubs that pass through the X-ray with your belongings. The message is silk-screened to the inside of the tub, so as you unload your computer, shoes and whatever else required by any given [...]
Entries from January 2007
Brand associations: be careful of the company you keep
January 11th, 2007 · No Comments
Tags: Brand Management · Branding · Corporate Identity
Back to Basics – 2
January 8th, 2007 · No Comments
Number 2 in a series for entrepreneurs on establishing their brand from the beginning: Brand Smart from the Start
Tags: Branding · Branding Resources · Branding Strategies · Competitive Intelligence · Positioning
Naming Tips: Number 3 in a Series
January 5th, 2007 · No Comments
If you’re going to be naming lots of products and businesses over time, you’ll probably want a library of good reference books. They can be invaluable. I own some 75 dictionaries, thesauruses and other word-oriented reference books. Yes, I’m a little obsessive and compulsive. But I’ve purchased most of them from used book dealers and [...]
Tags: Branding · Branding Resources · Name Creation · Tagline Creation
Branding Basics: Step 1
January 4th, 2007 · No Comments
As a branding consultant for smaller businesses, I’ve found it beneficial to assume my first-time clients lack knowledge of branding and of the branding process. This may sound presumptuous, but even those with some half-formed opinions (a little knowledge is…) find it helpful when we begin with a “back to basics†approach. I call this [...]
Tags: Brand Management · Branding · Branding Resources · Branding Strategies
Defining “Brandâ€
January 2nd, 2007 · No Comments
My experience has been that many smart, innovative entrepreneurs have no idea what a brand is, much less having a clue as to how onewould help their enterprise. (That’s why I founded Signature Strategies some 12 years ago.). Stanley Moss of the London-based branding consultancy, DiGanZi, shares some definitions of “brand†he has collected from [...]
Tags: Branding

