Adding “and more” to your name: will that provide differentiation or confusion? I believe it’s confusion.

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Number 10 in a series of blog entries about naming brands, companies, products, services and events. Here, four on-line resources are described.

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If you create branding elements that become memes, you’ve probably got a winner, but be careful of adopting an existing meme as a brand element.

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Number 8 in a series on Branding Basic. This entry addresses the naming process.

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Number 9 in a series of blogs containing brand naming tips. Here are three ways to make names familiar while at the same time making them unique.

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Sixth in a series of blogs addressing the Branding Basics: from defining your comany vision and core values through each of the basic branding elements.

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This week’s naming tip requires patience and dedication. Just learn all you can about the creative process and problem solving. Yes, think of naming as a problem solving activity. With that in mind, learn and try the various systems and methods that have been used and endorsed by copywriters and other “creatives”. Three come to [...]

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In Doug Hall’s book, Jump Start Your Business Brain, he provides three critical elements for successful product development. These elements are also great branding differentiators.

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