Adding “and more” to your name: will that provide differentiation or confusion? I believe it’s confusion.
Entries from February 2007
February 27th, 2007 · No Comments
February 23rd, 2007 · No Comments
Number 10 in a series of blog entries about naming brands, companies, products, services and events. Here, four on-line resources are described.
February 21st, 2007 · No Comments
If you create branding elements that become memes, you’ve probably got a winner, but be careful of adopting an existing meme as a brand element.
February 19th, 2007 · 1 Comment
Number 8 in a series on Branding Basic. This entry addresses the naming process.
February 16th, 2007 · 1 Comment
Number 9 in a series of blogs containing brand naming tips. Here are three ways to make names familiar while at the same time making them unique.
February 12th, 2007 · No Comments
Sixth in a series of blogs addressing the Branding Basics: from defining your comany vision and core values through each of the basic branding elements.
February 10th, 2007 · 3 Comments
This weekâ€™s naming tip requires patience and dedication. Just learn all you can about the creative process and problem solving. Yes, think of naming as a problem solving activity. With that in mind, learn and try the various systems and methods that have been used and endorsed by copywriters and other â€œcreativesâ€. Three come to [...]
February 7th, 2007 · 2 Comments
In Doug Hall’s book, Jump Start Your Business Brain, he provides three critical elements for successful product development. These elements are also great branding differentiators.