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Entries from February 2007

How Can “Plus” Differentiate a Brand?

February 27th, 2007 · No Comments

Adding “and more” to your name: will that provide differentiation or confusion? I believe it’s confusion.

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Tags: Brand Management · Branding · Name Creation · Positioning

Naming Tips: Number 10 in a Series

February 23rd, 2007 · No Comments

Number 10 in a series of blog entries about naming brands, companies, products, services and events. Here, four on-line resources are described.

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Tags: Branding · Name Creation

More on memes

February 21st, 2007 · No Comments

If you create branding elements that become memes, you’ve probably got a winner, but be careful of adopting an existing meme as a brand element.

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Tags: Branding · Logo Development · Name Creation · Positioning · Tagline Creation

Branding Basics – Step Seven

February 19th, 2007 · 1 Comment

Number 8 in a series on Branding Basic. This entry addresses the naming process.

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Tags: Brand Management · Branding · Name Creation

Naming Tips: Number 9 in a Series

February 16th, 2007 · 1 Comment

Number 9 in a series of blogs containing brand naming tips. Here are three ways to make names familiar while at the same time making them unique.

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Tags: Branding · Internet Branding · Name Creation

Branding Basics – Step Six

February 12th, 2007 · No Comments

Sixth in a series of blogs addressing the Branding Basics: from defining your comany vision and core values through each of the basic branding elements.

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Tags: Brand Management · Branding · Branding Strategies

Naming Tips: Number 8 in a Series

February 10th, 2007 · 3 Comments

This week’s naming tip requires patience and dedication. Just learn all you can about the creative process and problem solving. Yes, think of naming as a problem solving activity. With that in mind, learn and try the various systems and methods that have been used and endorsed by copywriters and other “creatives”. Three come to […]

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Tags: Branding · Internet Branding · Name Creation · Tagline Creation

Differentiation: Core of your Brand

February 7th, 2007 · 2 Comments

In Doug Hall’s book, Jump Start Your Business Brain, he provides three critical elements for successful product development. These elements are also great branding differentiators.

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Tags: Branding · Branding Strategies · Positioning