One in a series of blogs concerning baranding basics. This entry: how to build a brand platform.

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A rant about Super Bowl commercials: their value and their use of irreverent and irrelevant messages.

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In this series, I’ve attempted to broaden the scope of potential names. Here are two more ways you might not have thought of, even though both have limited application. There’s a way to impart certain cultural suggestions or associations by using the first part of two-part proper names (ie: Mc, Mac, O’, Van, von, D’, [...]

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