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Entries from February 2007

Branding Basics: Step Five

February 5th, 2007 · No Comments

One in a series of blogs concerning baranding basics. This entry: how to build a brand platform.

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Tags: Brand Management · Branding · Branding Strategies · Positioning

Can Super Bowl Ads Damage Brands

February 3rd, 2007 · 3 Comments

A rant about Super Bowl commercials: their value and their use of irreverent and irrelevant messages.

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Tags: Brand Management · Branding · Corporate Identity

Naming Tips: Number 7 in a Series

February 2nd, 2007 · 2 Comments

In this series, I’ve attempted to broaden the scope of potential names. Here are two more ways you might not have thought of, even though both have limited application. There’s a way to impart certain cultural suggestions or associations by using the first part of two-part proper names (ie: Mc, Mac, O’, Van, von, D’, [...]

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Tags: Branding · Name Creation