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Entries from March 2007

Naming Tips – Number 15 in a Series

March 30th, 2007 · No Comments

Names can do more than just identify offerings. Two more functions: they can convey a benefit or trigger an emotion.

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Tags: Branding · Name Creation · Tagline Creation

An effective brand requires tension.

March 28th, 2007 · No Comments

In order for a brand to cause “buzz”, there must be tension between the novel and the familiar.

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Tags: Brand Management · Branding · Branding Strategies

Branding Basics – Step 12

March 26th, 2007 · No Comments

Aligning the brand before launch is the final step in this series concerning branding basics.

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Tags: Brand Management · Branding · Creativity

Naming tips – Number 14 in a series

March 23rd, 2007 · No Comments

In this entry I address two functions of the name other than identity: expressing the brand’s personality and positioning.

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Tags: Brand Management · Branding · Name Creation · Positioning

Who is the leader of the brand?

March 21st, 2007 · No Comments

Of all the elements that help define a brand and identify its basic core, the name leads the brand band.

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Tags: Brand Management · Branding · Name Creation

Branding Basic – Step 11

March 20th, 2007 · No Comments

Speaking today of graphic standards and consistent presentation of your brand and all its elements.

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Tags: Brand Management · Branding · Creativity · Graphic Standards · Intellectual Property

Naming Tips: Number 13 in a series

March 16th, 2007 · 1 Comment

This series presents naming tips and ideas. This entry addresses “what is to be named” and “the naming brief”, both considerations befor you tackle name generation.

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Tags: Brand Management · Branding · Branding Strategies · Name Creation

Branding Basics – Step 10

March 12th, 2007 · No Comments

This is the 10th blog on the basics of branding. This particular entry addresses the function and need of taglines, aka slogans.

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Tags: Brand Management · Branding · Branding Strategies · Tagline Creation