Names can do more than just identify offerings. Two more functions: they can convey a benefit or trigger an emotion.
Entries from March 2007
March 30th, 2007 · No Comments
March 28th, 2007 · No Comments
In order for a brand to cause “buzz”, there must be tension between the novel and the familiar.
March 26th, 2007 · No Comments
Aligning the brand before launch is the final step in this series concerning branding basics.
March 23rd, 2007 · No Comments
In this entry I address two functions of the name other than identity: expressing the brand’s personality and positioning.
March 21st, 2007 · No Comments
Of all the elements that help define a brand and identify its basic core, the name leads the brand band.
March 20th, 2007 · No Comments
Speaking today of graphic standards and consistent presentation of your brand and all its elements.
March 16th, 2007 · 1 Comment
This series presents naming tips and ideas. This entry addresses “what is to be named” and “the naming brief”, both considerations befor you tackle name generation.
March 12th, 2007 · No Comments
This is the 10th blog on the basics of branding. This particular entry addresses the function and need of taglines, aka slogans.