In order for a brand to cause “buzz”, there must be tension between the novel and the familiar.
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Recent Entries
- Things are in transition7.15
- Branding an Internet service provider6.30
- Naming tip: Number 72 in a series6.19
- Brands that Make You Scoff - Michelin6.18
- Packaging your brand: do you give it the attention it deserves?6.16
- Naming tip: Number 71 in a series5.29
- Brand icon should be relevant5.28
- Naming tip: number 70 in a series5.22
- Naming tip: Number 69 in a series5.15
- Naming tip: number 68 in a series5.8
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