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Entries from March 2007

Naming Tips: Number 12 in a Series

March 8th, 2007 · No Comments

In the 12th post of naming tips, I suggest using paint sample names as inspiration for product names, and paint company we color matchers for brand color combinations

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Tags: Branding · Branding Resources · Graphic Standards · Name Creation

What were they thinking?

March 6th, 2007 · 3 Comments

Branding for attention only builds you a flimsey brand. An example is FishEye Wines

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Tags: Branding · Corporate Identity · Name Creation

Branding Basics – Step 9

March 5th, 2007 · No Comments

Number nine in a series of blogs concerning “branding smart from the start”. This post addresses logos.

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Tags: Brand Management · Branding · Graphic Standards · Logo Development

Naming Tips: Number 11 in a Series

March 2nd, 2007 · No Comments

Number 11 in a series of blog entries about naming brands, companies, products, services and events. This entry discusses on-line name generators.

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Tags: Branding · Name Creation

Branding Basics – Step 8

March 1st, 2007 · No Comments

This step concerns determining if the name you want to use is available for domain, incorporation and/or trademark.

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Tags: Brand Management · Branding · Intellectual Property · Name Creation