Without doubt, color is a vital element of branding. Except for a powerful brand name, color is the most important branding element, in my opinion, because of the emotional power of color. Color invokes associations and set moods. It may be a â€œsubliminalâ€ element in that most people will not consciously be aware of a [...]
Entries from April 2007
April 30th, 2007 · 3 Comments
April 20th, 2007 · 1 Comment
Number 20 in this series suggests collecting name examples and compiling word lists.
April 18th, 2007 · 2 Comments
An out-of-the-can branding definition: Branding is a relationship based on matching a market need to a company’s core competancy.
April 16th, 2007 · No Comments
Particularly for local companies, think in terms of branding for networks rather than markets.
April 12th, 2007 · 1 Comment
Two more tips in this series concerning naming brands and companies. This time: metaphors and characters.
April 9th, 2007 · 2 Comments
To me branding is establishing a two-sided relationship by matching the needs of specific market segments with your company core competencies.
April 5th, 2007 · No Comments
Making your company name descriptive also makes it dull, common and too long.
April 4th, 2007 · 1 Comment
Why Internet marketers will need to pay attention to branding to attract and maintain customers.