Without doubt, color is a vital element of branding. Except for a powerful brand name, color is the most important branding element, in my opinion, because of the emotional power of color. Color invokes associations and set moods. It may be a “subliminal” element in that most people will not consciously be aware of a [...]

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Number 20 in this series suggests collecting name examples and compiling word lists.

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An out-of-the-can branding definition: Branding is a relationship based on matching a market need to a company’s core competancy.

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Particularly for local companies, think in terms of branding for networks rather than markets.

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Two more tips in this series concerning naming brands and companies. This time: metaphors and characters.

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To me branding is establishing a two-sided relationship by matching the needs of specific market segments with your company core competencies.

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Making your company name descriptive also makes it dull, common and too long.

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Why Internet marketers will need to pay attention to branding to attract and maintain customers.

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