header image 4

Entries from April 2007

Colorful Branding – Number 1 in a series

April 30th, 2007 · 3 Comments

Without doubt, color is a vital element of branding. Except for a powerful brand name, color is the most important branding element, in my opinion, because of the emotional power of color. Color invokes associations and set moods. It may be a “subliminal” element in that most people will not consciously be aware of a […]

[Read more →]

Tags: Brand Management · Branding · Branding Resources · Branding Strategies · Creativity · Graphic Standards

Naming Tips – Number 20 in a series

April 20th, 2007 · 1 Comment

Number 20 in this series suggests collecting name examples and compiling word lists.

[Read more →]

Tags: Branding · Branding Resources · Name Creation

A new definition of branding.

April 18th, 2007 · 2 Comments

An out-of-the-can branding definition: Branding is a relationship based on matching a market need to a company’s core competancy.

[Read more →]

Tags: Brand Management · Branding · Branding Strategies

Think networks, not markets, when building a power brand

April 16th, 2007 · No Comments

Particularly for local companies, think in terms of branding for networks rather than markets.

[Read more →]

Tags: Brand Management · Branding · Branding Strategies · Color in Branding

Naming Tips: Number 17 in a series

April 12th, 2007 · 1 Comment

Two more tips in this series concerning naming brands and companies. This time: metaphors and characters.

[Read more →]

Tags: Branding · Branding Strategies · Name Creation

Branding: a function of strategy

April 9th, 2007 · 2 Comments

To me branding is establishing a two-sided relationship by matching the needs of specific market segments with your company core competencies.

[Read more →]

Tags: Branding · Branding Strategies · Creativity

Naming Tips – Number 16 in a Series

April 5th, 2007 · No Comments

Making your company name descriptive also makes it dull, common and too long.

[Read more →]

Tags: Branding · Name Creation

Branding on the Internet

April 4th, 2007 · 1 Comment

Why Internet marketers will need to pay attention to branding to attract and maintain customers.

[Read more →]

Tags: Brand Management · Branding · Color in Branding