In this blog in the Naming Tips series, I tell how to use two branstorming sessions – one to generate name concepts, the second to generate name candidates. The intent is to generate many name candidates that meet the naming criteria.

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This post is about green for branding. It’s most telling association is with nature and health. In the U.S. it’s also the color of money. From pastel shades to deep forest green, it is one of the most versatile of colors. It accomodates red – think Christmas – blue and yellow.

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This blog discusses adding a single letter to a word to create a unique name. Think T-Moble and iPod. But be careful you aren’t just following the latest fad in naming.

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Yellow is today’s topic as a prime color for branding applications. In its most pure, yellow is a primary color whose complement is purple and its neighbors are yellow-green and orange. The color has two main attributes: it denotes a cheerful countenance, and it provides an effective contrast to black and deep blue. Thus, yellow [...]

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How you might incorporate emotion into your company or product name with references to flavors, aromas and textures.

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The proportion of a logo is critical, especially if it will be reproduced in very small areas and with other logos. The subject of the blog is what will make your logo stand out in this environment.

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This entry in a series on brand naming speaks of the relationship between main ideas and modifiers, and how to keep the horse brfore the cart.

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Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.

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