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Entries from May 2007

Naming Tips: Number 23 in a series

May 31st, 2007 · 3 Comments

In this blog in the Naming Tips series, I tell how to use two branstorming sessions – one to generate name concepts, the second to generate name candidates. The intent is to generate many name candidates that meet the naming criteria.

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Tags: Branding · Branding Resources · Name Creation

Color and Branding – Number 4 in a series.

May 29th, 2007 · 2 Comments

This post is about green for branding. It’s most telling association is with nature and health. In the U.S. it’s also the color of money. From pastel shades to deep forest green, it is one of the most versatile of colors. It accomodates red – think Christmas – blue and yellow.

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Tags: Branding · Branding for Referrals · Branding Resources · Graphic Standards · Logo Development

Naming Tips: Number 22 of a Series

May 24th, 2007 · 1 Comment

This blog discusses adding a single letter to a word to create a unique name. Think T-Moble and iPod. But be careful you aren’t just following the latest fad in naming.

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Tags: Branding · Name Creation

Color & Branding –Number 3 in a series

May 22nd, 2007 · No Comments

Yellow is today’s topic as a prime color for branding applications. In its most pure, yellow is a primary color whose complement is purple and its neighbors are yellow-green and orange. The color has two main attributes: it denotes a cheerful countenance, and it provides an effective contrast to black and deep blue. Thus, yellow […]

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Naming Tips: Number 21 in a series.

May 17th, 2007 · No Comments

How you might incorporate emotion into your company or product name with references to flavors, aromas and textures.

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Tags: Branding · Name Creation

Good logo design means legibility first.

May 14th, 2007 · 5 Comments

The proportion of a logo is critical, especially if it will be reproduced in very small areas and with other logos. The subject of the blog is what will make your logo stand out in this environment.

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Tags: Branding · Graphic Standards · Logo Development

Naming tips: Number 19 in a Series

May 11th, 2007 · No Comments

This entry in a series on brand naming speaks of the relationship between main ideas and modifiers, and how to keep the horse brfore the cart.

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Tags: Branding · Name Creation

Can a company “own” green?

May 9th, 2007 · 2 Comments

Scotts-Miracle-Gro brings suite against TerraCycle for using the same colors (green and yellow) in it’s packaging on grounds TerraCycle is “confusing customers”. I say Scotts just doesn’t want the competition.

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Tags: Brand Management · Branding · Branding for Referrals · Graphic Standards · Intellectual Property