Let’s start with a secondary color instead of a primary, just to keep us on our toes. Orange is the color this week. Incidentally, the major source of information on individual colors I’ve used to formulate these blog entries is About:Desktop Publishing. You can access the entire color spectrum at http://www.about.com/cs/colorselection. It’s interesting that when [...]

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Another in a series of tips and techniques concerning naming brands,companies, services and events.

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In the early 1960’s, I was a participant in one of the classic branding failures of the era. No, not Edsel. Not nearly as glamorous or as expensive as that one, but equally embarrassing to the brand owner, duPont. The brand was Telar, the never-drain anti-freeze. I was an assistant account exec on that account [...]

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