These two websites provide insights into lifestyles and trends that branders should at least be aware of. I advise visiting the sights and subscribing to the newsletters.
Entries from June 2007
June 28th, 2007 · 1 Comment
June 25th, 2007 · No Comments
This blog, the 26th in a series of naming tips, deals with the “sound” and “image” of a name candidate.
June 22nd, 2007 · 1 Comment
One aspect of a branding definition needs to address the building of a “community” where customers will find the satisfaction for which they are searching.
June 21st, 2007 · No Comments
The color blue is the most popular color. Corporations have adapted it for it’s power, likability, importance and confidence-building attribute. For branders, blue imparts serenity and harmony in lighter shades, divnity and solidity in darker tones.
June 19th, 2007 · 1 Comment
This blog demonstrates how a B-to-B company branded itself over time without ever considering they were branding. They were just “doing their thing”. Meet North American Manufacturing.
June 14th, 2007 · 1 Comment
This blog in a series on brand naming speaks tof your library as a fruitful source of naming resources, and identifies one particularly rich reference.
June 11th, 2007 · 10 Comments
In response to a challenge to 12 branding bloggers, we are all blogging about how to brand a regional coffee shop that wants to go National. My approach is to find a way not to compete head-on with Starbucks. Instead, find a position in a new category by combining the company’s coffee making with a social component that’s at least equal to the coffee as a drawing card. I’d begin by defining what a good meeting place should consist of.
June 7th, 2007 · No Comments
The 24th in a series of naming tips. Here I recall the abstraction ladder as an aid in “dumbing down” name candidates. Adapting stuffy, abstract names like “Advanced Solutions Engineering” can only appeal to the name’s inventors. Go down the ladder to find specific and active words that convey relevance and understanding.