Borrowed Interest advertising, like the example posted here, is a waste of money. There’s no reason to read such an irrelevant ad. Surely there’s something relevant and beneficial about a service that can be featured in visual and headline.

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Announcing the formation of a collaborative effort of 12 branding pros to address real-life branding issues every month. BrandingWire will present “provocative perspectings from a posse of pundits” at the website, http://www.brandinewire.com. Begins June 11.

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