Tension between novelty and utility, dependability and economy can cause people to feel good about referring a friend to a product or service. If you build your brand story around these attributes and keep it simple and memorable, your brand can generate referrals for you.

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Begins a sub-series of blog entries about naming criteria. Speaks to when to introduce criteria to naming team and presents criteria for names that sound good internationally – from Strategic Name Development, Inc.

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A brand fashioned for referral business relies on others to spread the word. So you must make it easy for them to remember and repeat your brand story. They want to look good in the eyes of those they are referring you to. So help them look good by living up to your word and keeping your story simple.

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Addressing the suitability of the color purple and its variations for branding and corporate identity. Sixth in a series of blogs about color in branding

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This blog entry introduces two Internet authority sites that contain, or direct you to, interactive creativity and word selection resources.

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A BrandingWire entry: this site participates in a monthly common blog fest about a single subject. This month, the resort town of Estes Park, Colorado. The branding blog contends that Estes Park has an inferiority complex.

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Here are three naming tips for brands, products or comanies that utilize Google to generate name candidates.

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