Your brand’s story should be based on Scott Degraffenreid’s N.U.D.E. Model (novelty, utility, dependability and economy) if you will rely on referral business.
Entries from August 2007
Branding for Referrals? Tell a Story
August 29th, 2007 · No Comments
Tags: B2B Branding · Brand Management · Branding · Branding Strategies
