This blog is one of ten or twelve about branding an auto dealership contributed by members of the Branding Wire posse of branding bloggers. My take is that without a change of business model and mind set, auto dealers will always lack credibility when stating that they are “differnet”.
Entries from August 2007
Branding a Car Dealership –Ugh!
August 6th, 2007 · 11 Comments
Tags: Branding · Branding Strategies · Re-Branding · Tagline Creation
Naming Tips – Number 30 in a Series
August 3rd, 2007 · 1 Comment
Bill Gallagher of Guerrilla Marketing advocates “Seven Secrets to a Great Business Name”. I only disagree with two of his criteria. Brand names should be both unique and differentiated.
Tags: Branding · Name Creation
How will Murdoch Affect the WSJ Brand?
August 1st, 2007 · 1 Comment
Today’s news: Rupert Murdoch is about to acquire Dow-Jones and the Wall Street Journal. He claims there won’t be any change in the editorial approach or content for the WSJ. OK, I take him at his word. But in the minds of readers and observers, will the Journal lose credibility just because of the association [...]
Tags: Branding · Creativity · Re-Branding

