This blog in a series on brand naming addresses the need to carefully research name candidates for vulgarity and poor associations and connotations. Example: Incubus.
Entries from September 2007
September 27th, 2007 · No Comments
September 25th, 2007 · 1 Comment
Blog about trademarks and the legal strengths of various popular name types.
September 22nd, 2007 · 1 Comment
This entry in a series of naming tips concerns name hierarchies and brand architecture. It defines those terms and presents a list of classifications to consider before beginning the name creation process.
September 19th, 2007 · 1 Comment
Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.
September 17th, 2007 · No Comments
To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog
September 12th, 2007 · No Comments
This tip, beware of fads, provides two examples of bad names created by people who just didn’t know any better.
September 10th, 2007 · 6 Comments
Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.
September 6th, 2007 · No Comments
Using interactivity on the web when it’s functional and makes a marketing point can be effective. Here are three examples of branding consultancies using effective interactivity.