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Entries from September 2007

Naming tips – number 36 in a series

September 27th, 2007 · No Comments

This blog in a series on brand naming addresses the need to carefully research name candidates for vulgarity and poor associations and connotations. Example: Incubus.

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Tags: Branding · Name Creation

What trademark types are strongest?

September 25th, 2007 · 1 Comment

Blog about trademarks and the legal strengths of various popular name types.

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Tags: Branding · Intellectual Property · Name Creation

Naming Tips – Number 35 in a Series.

September 22nd, 2007 · 1 Comment

This entry in a series of naming tips concerns name hierarchies and brand architecture. It defines those terms and presents a list of classifications to consider before beginning the name creation process.

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Tags: Branding · Name Creation

Here’s a modest product with pro-like branding

September 19th, 2007 · 1 Comment

Singing the praises for the branding of this tattoo fading product, Wrecking Balm. Name, logo, tag and package all work together, and I’ll bet, cause word-of-mouth, aka viral, activity.

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Tags: B2B Branding · Brand Management · Branding · Corporate Identity · Logo Development · Name Creation · Tagline Creation

Protect your Trademarked Brand from Going Public

September 17th, 2007 · No Comments

To assure your trademark doesn’t fall intothe public domain like Yo-Yo and Nylon have, follow the six simple rules outlined in this blog

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Tags: Brand Management · Branding · Intellectual Property · Name Creation

Naming Tips – Number 34 in a Series

September 12th, 2007 · No Comments

This tip, beware of fads, provides two examples of bad names created by people who just didn’t know any better.

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Tags: Branding · Name Creation

This IT company needs focus

September 10th, 2007 · 6 Comments

Another blog from the group called BrandingWire. This post is one of about ten by this “posse of pundits” on the subject of branding an IT services business. Here at The Branding Blog I’ve asked this firm to focus, niche and then focus some more.

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Tags: Brand Management · Branding · Branding Strategies · Not categorized · Positioning

Interactive Web Branding – three examples

September 6th, 2007 · No Comments

Using interactivity on the web when it’s functional and makes a marketing point can be effective. Here are three examples of branding consultancies using effective interactivity.

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Tags: Branding · Color in Branding