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Entries from October 2007

MasterCard: I’m sorry

October 31st, 2007 · 2 Comments

MasterCard denies that the lame slogan I attributed to them is not theirs, but if it were it would not replace the long-running MasterCard: priceless tag and theme.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation

A tagline that actually differentiates the brand

October 29th, 2007 · No Comments

After panning several large comanies and their really lame taglines, I’ve found a hens-tooth-rare tagline that really differentiates and promotes the company’s business model while imparting some of the joy and competitiveness of eBay shopping.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation

Another lame tagline exposed

October 28th, 2007 · 3 Comments

Another tagline that’s really a platitude: MasterCard – the card that won’t hold you back. What were they thinking?

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Tags: Branding · Corporate Identity · Positioning · Tagline Creation

Naming Tips – Number 40 in a Series

October 25th, 2007 · No Comments

This naming tip concerns the functions you want your name to perform besides identifying the brand. It’s best to know those fuctions before you begin the naming process. Also, use the fuction(s) as a means of evaluating name candidates.

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Tags: Branding · Name Creation

Two more branding info sites just discovered.

October 24th, 2007 · 2 Comments

Heads up about two branding infor resources I’d not known about before using Google’s Image Search. Those resources: SlideShare and Indris Mootee.

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Tags: Branding

Naming Tips – Number 39 in a Series

October 18th, 2007 · No Comments

This tip concerns product features – should they be named or not? Unless they are a key differentiator for the product – think North Star – it’s probably a waste of time and money.

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Tags: Brand Management · Branding · Name Creation

Get vacuous slogans by the dozen

October 16th, 2007 · No Comments

The story of using a randomizer built with a database of cliche slogan parts and how it generates platitudes instead of relevant and engaging taglines.

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Tags: Branding · Positioning · Tagline Creation

Tagline Panic Setting in at American Airlines?

October 14th, 2007 · No Comments

Why do major advertisers adopt taglines that mean nothing? They espouse platitudes instead of differentiated, benefit oriented promises.

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Tags: Branding · Corporate Identity · Positioning · Tagline Creation