MasterCard denies that the lame slogan I attributed to them is not theirs, but if it were it would not replace the long-running MasterCard: priceless tag and theme.

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After panning several large comanies and their really lame taglines, I’ve found a hens-tooth-rare tagline that really differentiates and promotes the company’s business model while imparting some of the joy and competitiveness of eBay shopping.

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Another tagline that’s really a platitude: MasterCard – the card that won’t hold you back. What were they thinking?

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This naming tip concerns the functions you want your name to perform besides identifying the brand. It’s best to know those fuctions before you begin the naming process. Also, use the fuction(s) as a means of evaluating name candidates.

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Heads up about two branding infor resources I’d not known about before using Google’s Image Search. Those resources: SlideShare and Indris Mootee.

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This tip concerns product features – should they be named or not? Unless they are a key differentiator for the product – think North Star – it’s probably a waste of time and money.

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The story of using a randomizer built with a database of cliche slogan parts and how it generates platitudes instead of relevant and engaging taglines.

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Why do major advertisers adopt taglines that mean nothing? They espouse platitudes instead of differentiated, benefit oriented promises.

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