Here is an admonition to watch out for naming your company using “worn out” words like Systems, Technologies, Express and the like.

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It may surprise some readers that there are still companies today that are driven by manufacturing. These are companies that have mastered a particular production technique, or are very well skilled in an arcane technology. So what does that have to do with branding? Even manufacturing-driven companies are branded, usually by their customer base and [...]

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What’s important when branding a B2B service provider? How do your differentiate yourself from competition? How do you develop long-standing relationships with clients? Here are some thoughts. Because I’m a member of the BrandingWire posse of Pundits, you get to read another 10 or so blogs on this subject after you’ve read this blog.

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More proof that coined brand names for companies and for products are strong names. Coined names from the INC 500 Index of fastest growing companies have increased by sixtyfive percent over a ten year period according to a Signature Strategies Analysis and Report.

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Law firm niched to help bikers are bikers. Lawyers That Ride take advantage of being members of the network they serve. Can your firm find a network with which to Belong?

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