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Entries from November 2007

Naming Tips – Number 45 in a Series

November 30th, 2007 · No Comments

This entry in a series about brand naming shows you two lists I use to get direction and begin the search for words my client’s entity want to convey.

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Tags: Branding · Name Creation

Ramblings about Corporate Culture and Your Brand

November 29th, 2007 · No Comments

As an IBM employee and supplier, I watched the culture of IBM overcome problems and build legends. Company culture is a mighty component of your brand.

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Tags: Brand Management · Branding · Creativity

So what do I know that you want to know about branding?

November 27th, 2007 · 1 Comment

Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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Tags: Brand Management · Branding · Branding Strategies · Graphic Standards · Name Creation · Positioning

If I offer a “Choice” have I differentiated my brand?

November 25th, 2007 · No Comments

Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.

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Tags: Brand Management · Branding · Branding Strategies · Corporate Identity · Positioning

Naming Tips – Number 44 in a Series

November 21st, 2007 · 1 Comment

In this entry we’ve identified another three on-line word generators that might be helpful in the process of naming a company or product.

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Tags: Branding · Name Creation

Are You Kiddin’ Me?

November 18th, 2007 · 2 Comments

Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.

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Tags: Brand Management · Branding · Corporate Identity · Tagline Creation

Naming Tips: Number 43 in a Series

November 15th, 2007 · No Comments

Three web sources for generating coined names to add to your list of name candidates.

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Tags: Branding · Name Creation

BrandingWire, the co-op blog, is changing

November 14th, 2007 · No Comments

And you can become part of the brand networking community we’ve established. It was just six months ago that Steve Woodruff of StickyFinger contacted about a dozen folks he knew were blogging about branding. He proposed we all take on a real-life branding problem once a month. Each of us, from our own perspectives and […]

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Tags: Branding