This entry in a series about brand naming shows you two lists I use to get direction and begin the search for words my client’s entity want to convey.
Entries from November 2007
November 30th, 2007 · No Comments
November 29th, 2007 · No Comments
As an IBM employee and supplier, I watched the culture of IBM overcome problems and build legends. Company culture is a mighty component of your brand.
November 27th, 2007 · 1 Comment
Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere
November 25th, 2007 · No Comments
Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.
November 21st, 2007 · 1 Comment
In this entry we’ve identified another three on-line word generators that might be helpful in the process of naming a company or product.
November 18th, 2007 · 2 Comments
Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.
November 15th, 2007 · No Comments
Three web sources for generating coined names to add to your list of name candidates.
November 14th, 2007 · No Comments
And you can become part of the brand networking community we’ve established. It was just six months ago that Steve Woodruff of StickyFinger contacted about a dozen folks he knew were blogging about branding. He proposed we all take on a real-life branding problem once a month. Each of us, from our own perspectives and [...]