This entry in a series about brand naming shows you two lists I use to get direction and begin the search for words my client’s entity want to convey.

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As an IBM employee and supplier, I watched the culture of IBM overcome problems and build legends. Company culture is a mighty component of your brand.

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Here’s your chance to tell me what you’d like to know about branding that you’re not finding elsewhere

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Promoting numerous brands simultaniously won’t help any of the brands, and will propbably confuse prospects.

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In this entry we’ve identified another three on-line word generators that might be helpful in the process of naming a company or product.

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Another poorly conceived tagline introduced to give the advertiser a leadership roll they have no business attempting to assume. America runs on Dunkin? Give me a break.

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Three web sources for generating coined names to add to your list of name candidates.

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And you can become part of the brand networking community we’ve established. It was just six months ago that Steve Woodruff of StickyFinger contacted about a dozen folks he knew were blogging about branding. He proposed we all take on a real-life branding problem once a month. Each of us, from our own perspectives and [...]

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