A theory why some taglines do not support the brands to which they are attached.

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Celebrating our first anniversary blogging on The Branding Blog.

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This entry discusses the use of an outside writer or firm to develop a brand name. Here are four pointers that will make the relationship more productive.

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This blog presents, in my opinion, one good tagline (from Crayola) and one bad tagline (from Playskool). Then I’ll rationalize why I believe one is good and the other bad.

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A recommendation to check out the website of branding consultant, Prophet for a treasure trove of authoritative branding articles, white papers, webcasts and podcasts.

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This tip reminds everyone that the name does not stand alone. It can be reenforced by reciting the category, and by including a tagline. Together, they can identify the offering, put it in context, and coney a benefit or differentiator.

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