Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.

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Here’s a way to combine words to form brand name candidates with only the word processing software you probably already have.

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Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.

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Continuing the process of developing many name candidates (the best way to get your ultimate name), we now begin to combine words and word parts. This can be tedious without software.

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Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame

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Describing two more resources to help you generate words to be scanned and manipulated in to name candidates: Thought Office and Word Menu

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John Janisch of Duct Tape Marketing has come up with a great definition of branding, and a way to differentiate branding and marketing.

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The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

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