Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.
Entries from December 2007
December 30th, 2007 · 4 Comments
December 27th, 2007 · No Comments
Here’s a way to combine words to form brand name candidates with only the word processing software you probably already have.
December 23rd, 2007 · No Comments
Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.
December 20th, 2007 · No Comments
Continuing the process of developing many name candidates (the best way to get your ultimate name), we now begin to combine words and word parts. This can be tedious without software.
December 18th, 2007 · 1 Comment
Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame
December 14th, 2007 · No Comments
Describing two more resources to help you generate words to be scanned and manipulated in to name candidates: Thought Office and Word Menu
December 12th, 2007 · No Comments
John Janisch of Duct Tape Marketing has come up with a great definition of branding, and a way to differentiate branding and marketing.
December 10th, 2007 · No Comments
The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.