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Entries from December 2007

Find your niche for long-term growth

December 30th, 2007 · 4 Comments

Two reasons entrepreneurs won’t take niche marketing seriously: they’re impatient and they don’t want to miss ANY sales. But without directing a small business to a lucritive niche, there will be no long term success.

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Tags: B2B Branding · Branding · Positioning

Naming Tips: Number 49 in a series

December 27th, 2007 · No Comments

Here’s a way to combine words to form brand name candidates with only the word processing software you probably already have.

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Tags: Branding · Name Creation

Bashing designers is not my hobby

December 23rd, 2007 · No Comments

Though I do bash poor design – design that weakens a brand – most graphic designers know their craft and what a brand needs to endure.

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Tags: Branding · Graphic Standards · Logo Development

Naming Tips – Number 48 in a series

December 20th, 2007 · No Comments

Continuing the process of developing many name candidates (the best way to get your ultimate name), we now begin to combine words and word parts. This can be tedious without software.

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Tags: Branding · Name Creation

Another brand-diluting, wimpy tagline

December 18th, 2007 · 1 Comment

Here’s another example of a poorly conceived slogan that does nothing for the brand. I nominate it to the Tagline Hall of Shame

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Tags: Branding · Corporate Identity · Tagline Creation

Naming Tip: Number 47 in a Series

December 14th, 2007 · No Comments

Describing two more resources to help you generate words to be scanned and manipulated in to name candidates: Thought Office and Word Menu

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Tags: Branding · Name Creation

Here’s a great definition of branding

December 12th, 2007 · No Comments

John Janisch of Duct Tape Marketing has come up with a great definition of branding, and a way to differentiate branding and marketing.

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Tags: Branding

Positioning and unique selling proposition: two different concepts.

December 10th, 2007 · No Comments

The difference between adopting a unique selling proposition and fashioning a strategic position is immense and very significant.

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Tags: Branding Strategies · Corporate Identity · Positioning