There’s a blog site where a posse of pundits will freely answer your questions about any branding problems, directions, needs you may be experiencing.

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In the process of generating lots of name candidates – one of the major ways of getting a groovey name – using mind mapping to surround keywords with synonyms works really well.

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Another way to differentiate your brand is design. And that’s more than the design of the product or service. It carries in to the design of manuals, brochures, policies, finance plans and every other vehicle the customer has contact with.

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