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Entries from January 2008

Naming tips: Number 54 in a series

January 31st, 2008 · No Comments

Continuing with a discussion of coined-word names, this post is about alternatively-spelled names.

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Tags: Branding · Name Creation

Brands deserve a palette of color

January 28th, 2008 · 1 Comment

A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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Tags: Branding · Branding for Referrals · Graphic Standards · Logo Development

Naming Tips – number 53 in a series

January 25th, 2008 · 2 Comments

The last several posts in this series have addressed the often-strange world of coined name candidates. I’ll continue with that theme here. Another type of coined word for brand name candidates is termed “combined words”.

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Tags: Branding · Name Creation

Descriptive brand names are dead-end names

January 23rd, 2008 · 1 Comment

Descriptive brand names do not allow for growth. Companies outgrow them. Instead, opt for an arbitrary name, a suggestive name or a coined name.

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Tags: Branding · Name Creation

Brands need more than a single color to express a mood

January 21st, 2008 · 2 Comments

We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Tags: Branding · Branding for Referrals · Branding Resources · Graphic Standards

Naming tips – number 52 in a series

January 18th, 2008 · No Comments

Continuing on methods to create coined word brand names, I’ll address tacking and clipping today. Essentially, tacking means adding letters; clipping means subtracting them.

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Tags: Branding · Name Creation

Should there be different approaches between B-2-B and B-2-C branding?

January 14th, 2008 · 1 Comment

The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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Tags: Branding · Branding Strategies · Corporate Identity · Not categorized

Naming Tips: Number 51 in a series

January 10th, 2008 · 1 Comment

Utilizing prefixes and suffixes in unconventional ways can lead to unique brand names

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Tags: Branding · Name Creation