Continuing with a discussion of coined-word names, this post is about alternatively-spelled names.

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A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.

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The last several posts in this series have addressed the often-strange world of coined name candidates. I’ll continue with that theme here. Another type of coined word for brand name candidates is termed “combined words”.

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Descriptive brand names do not allow for growth. Companies outgrow them. Instead, opt for an arbitrary name, a suggestive name or a coined name.

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We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.

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Continuing on methods to create coined word brand names, I’ll address tacking and clipping today. Essentially, tacking means adding letters; clipping means subtracting them.

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The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?

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Utilizing prefixes and suffixes in unconventional ways can lead to unique brand names

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