Continuing with a discussion of coined-word names, this post is about alternatively-spelled names.
Entries from January 2008
January 31st, 2008 · No Comments
January 28th, 2008 · 1 Comment
A color palette should be defined for your brand whether your brand is a corporation, a product or a service business.
January 25th, 2008 · 2 Comments
The last several posts in this series have addressed the often-strange world of coined name candidates. I’ll continue with that theme here. Another type of coined word for brand name candidates is termed “combined words”.
January 23rd, 2008 · 1 Comment
Descriptive brand names do not allow for growth. Companies outgrow them. Instead, opt for an arbitrary name, a suggestive name or a coined name.
January 21st, 2008 · 2 Comments
We’ve learned about the meanings of individual colors, but when you put two or more colors in combination, you may be surprized at the emotions they evoke.
January 18th, 2008 · No Comments
Continuing on methods to create coined word brand names, I’ll address tacking and clipping today. Essentially, tacking means adding letters; clipping means subtracting them.
January 14th, 2008 · 1 Comment
The question I’m asking is: are there, or should there be differences in the appraoch and development of branding between B2B and B2C marketers?
January 10th, 2008 · 1 Comment
Utilizing prefixes and suffixes in unconventional ways can lead to unique brand names