The Wall Street Journal ran an article today about Hyundai’s entry into the luxury car market. The piece is comprehensive and addresses the major points any brand-conscious marketer might ask. You can see the entire article by clicking “Hyundai Bets New Sedan Is a Luxury It Can Afford”. But before you do, here are my [...]

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So many taglines are just so much fluff and don’t contribute to a strong brand. John Moore at BrandAutopsy.typepad.com suggests building brands without taglines. If the other elements are strong, a slogan isn’t required.

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This on-going Naming Tips series now suggest you should compile your own Naming Aids notebook if you are in the naming business.

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