Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what attributes your brand should convey, you can then, and only then, ask a graphics designer to develop a palette for your brand.

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Nancy Schwartz blogs about non-profit marketing issues at Getting Attention. Right now she’s conducting a survey about the effectiveness of taglines in the non-profit sector.

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