Branding is no longer a subset of marketing, and in many companies, marketing is now a subset of branding.
Entries from March 2008
March 31st, 2008 · 1 Comment
March 27th, 2008 · No Comments
Here’s how to construct an entirely new brand name. One type of coined word name is the morpheme construct.
March 25th, 2008 · No Comments
There are some brands, some slogans, some claims you just have to scoff at. Here’s an example: Opex Communications.
March 20th, 2008 · No Comments
In this post I ask those crafting tacked or fused coined words to make them adhere to standard grammatical standards.
March 19th, 2008 · No Comments
I believe you should think of differentiation as a company’s strategic position that drives everything: what products are marketed, what markets are targeted and which brands to compete against.
March 14th, 2008 · No Comments
When tacking and fusing coined brand names, be sure they join in a “natural” way. First, explanations of tacking and fusing.
March 12th, 2008 · No Comments
People remember bad experiences with a brand and assume the experience will be just as bad the next time. But there’s another side to the coin
March 10th, 2008 · 1 Comment
Claiming a 30% reduction in plastic use for a similar-sized bottle will save the company – Arrowhead – money, and incidentally it will allow them to claim an Eco-Shape Bottle