Without resorting to plagiarism, I’d like to make this post about 11 Top Tips for Selecting a Brand Name as written by Rick Jacobs, a Principal at Monigle Associates.

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Opex Communications breaks it brand promise of Best in Class customer service and loses focus on what customers want.

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I’ve admonished entrepreneurs up and down the Internet to think about branding right from the start. Yet for the most part I only get the “yeah, buts” in response.

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