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Entries from April 2008

$25,000 logo junked.

April 29th, 2008 · 2 Comments

This is a true story.

A new logo created by one of England’s top design studios for the Office of Government Commerce (OGC), a department of Briton’s Treasury. It was approved by execs and managers and then introduced with fanfare and brand new pens and mousepads to the employees. Only then had anyone thought to turn [...]

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Tags: Branding