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Entries from April 2008

$25,000 logo junked.

April 29th, 2008 · 2 Comments

This is a true story. A new logo created by one of England’s top design studios for the Office of Government Commerce (OGC), a department of Briton’s Treasury. It was approved by execs and managers and then introduced with fanfare and brand new pens and mousepads to the employees. Only then had anyone thought to […]

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Tags: Branding

Brands that make you scoff – Subaru

April 28th, 2008 · 2 Comments

I’ve been doing a series of blogs about brands that make me scoff – that is, brands that are incredulous. Usually this incredibility comes from specific ad campaigns rather than from a brand platform. How do I know? Because they’re vacuous.

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Tags: Brand Management · Tagline Creation

Naming tip: Number 66 in a series

April 24th, 2008 · No Comments

There are time when acronyms can make good names. But random letters, and that’s what they are when you can’t pronounce as a word, make terrible names.

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Tags: Name Creation

Naming tips: number 65 in a series

April 18th, 2008 · 1 Comment

Finding qualified help to name your brand can be tricky. It’s also the smart way to go unless you’ve had extensive naming experience.

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Tags: Name Creation

Branding a trade publication: most do a poor job

April 16th, 2008 · No Comments

In general, trade publications do an unimaginative job of naming. They usually go for a descriptive name. Yawn.

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Tags: Not categorized

Naming tip: number 64 in a series

April 11th, 2008 · No Comments

Be sure to consider the associations, other than the one you intend, when evaluating brand names.

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Tags: Name Creation

Brands that make me scoff – Toyota Matrix

April 9th, 2008 · 2 Comments

Today I’m calling out Toyota and their bad Matrix model. I’m using “bad” in its original context – I don’t mean it’s, you know, good.

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Tags: Branding · Tagline Creation

Branding a motel chain

April 7th, 2008 · No Comments

No one seems to be doing a great job at it. Someone could step up and take a leadership roll in this category, but I’ve a feeling no one will.

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Tags: Branding