Linguistic-based naming approaches can prove to be very effective in naming brands. I’m thinking of three in particular: rhyming, alliteration and onomatopoeia.

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In the American Express commercial featuring Ellen DeGeneres on a movie lot, there’s a man costumed as a Roman centurion who triggers Ellen’s memory: call American Express for concert tickets.

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Pronunciation and spelling of a new brand name may be important, particularly if the brand is to rely on word of mouth for recommendations and/or web-promotion. I’d do two things in evaluating candidates.

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The other aspect of auditory name evaluation (I briefly covered linguistics in Naming Tip 68) concerns the proximity of brand name candidates to other names and words

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When evaluating brand name candidates, pay attention to the sound of them. There are two aspects to this admonition. I’ll tackle linguistics in this post

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This post, one of a long-running series of naming tips for companies, products and services, addresses the welcome trend of short, unique and memorable names from the on-line community. Valid approach to naming anything.

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