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Entries from May 2008

Naming tip: Number 71 in a series

May 29th, 2008 · 1 Comment

Linguistic-based naming approaches can prove to be very effective in naming brands. I’m thinking of three in particular: rhyming, alliteration and onomatopoeia.

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Tags: Name Creation

Brand icon should be relevant

May 28th, 2008 · No Comments

In the American Express commercial featuring Ellen DeGeneres on a movie lot, there’s a man costumed as a Roman centurion who triggers Ellen’s memory: call American Express for concert tickets.

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Tags: Branding

Naming tip: number 70 in a series

May 22nd, 2008 · No Comments

Pronunciation and spelling of a new brand name may be important, particularly if the brand is to rely on word of mouth for recommendations and/or web-promotion. I’d do two things in evaluating candidates.

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Tags: Name Creation

Naming tip: Number 69 in a series

May 15th, 2008 · No Comments

The other aspect of auditory name evaluation (I briefly covered linguistics in Naming Tip 68) concerns the proximity of brand name candidates to other names and words

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Tags: Name Creation

Naming tip: number 68 in a series

May 8th, 2008 · No Comments

When evaluating brand name candidates, pay attention to the sound of them. There are two aspects to this admonition. I’ll tackle linguistics in this post

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Tags: Name Creation

Naming tip: number 67 in a series

May 1st, 2008 · 2 Comments

This post, one of a long-running series of naming tips for companies, products and services, addresses the welcome trend of short, unique and memorable names from the on-line community. Valid approach to naming anything.

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Tags: Name Creation