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Entries from June 2008

Branding an Internet service provider

June 30th, 2008 · 1 Comment

The BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands.

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Tags: Branding Strategies

Naming tip: Number 72 in a series

June 19th, 2008 · 2 Comments

If your brand is a local/regional business, use the telephone book as a check for originality.

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Tags: Name Creation

Brands that Make You Scoff – Michelin

June 18th, 2008 · No Comments

Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous.

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Tags: Corporate Identity

Packaging your brand: do you give it the attention it deserves?

June 16th, 2008 · 1 Comment

As you develop your brand, as you build your branding platform, be sure packaging is an integrated element, not just an afterthought.

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Tags: Brand Management · Graphic Standards