The BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands.

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If your brand is a local/regional business, use the telephone book as a check for originality.

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Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous.

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As you develop your brand, as you build your branding platform, be sure packaging is an integrated element, not just an afterthought.

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