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Entries from August 2009

Brand Management in smaller companies

August 13th, 2009 · 6 Comments

Brand management need not be a full-time job in small organizations, but the smaller the company, the higher up the corporate ladder responsibility for brand management should reside.

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Tags: Brand Management

Corporate Branding is not a middle-management activity

August 11th, 2009 · 2 Comments

When it comes to branding the company, direct access to the CEO and other senior staff members is essential. After all, they are the folks who set the direction, determine the values, vision and mission for the company, and reflect the corporate personality and culture.

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Tags: Brand Management

Brand Management – where should it reside?

August 9th, 2009 · 2 Comments

I believe in today’s environment that branding should be a strategic process. For either a product or a company, the idea of branding for the short term means tactics that does not usually serve the brand well.

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Tags: Branding

Naming Tip 74 – Name for the Long Haul

August 7th, 2009 · 2 Comments

Radio Shack will become known now as “The Shack”. The old name was just too restrictive. True be told, it was always too restrictive, even when they were mostly selling do-it-yourself electronic kits.

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Tags: Name Creation

Brands That Make You Scoff – FirstBank

August 6th, 2009 · 3 Comments

Branding boo-boo by FirstBank, the largest regional bank in Colorado. What do badly-cloned lambs, a sleazy spokes person and his clone have to do with incentives for opening a bank account?

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Tags: Advertising