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Entries from February 2010

Patrons define the brand, and they’re integral to it

February 20th, 2010 · 1 Comment

not only is the brand defined by stakeholders, the stakeholders are part of the brand just as much as your name, logo, trade dress and tagline

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Tags: Brand Management

Branding to exclude the undesirables

February 17th, 2010 · 1 Comment

The demographics and psychographics of your major customer types really is as much a part of your brand as its mission statement, name or logo -whether you like it or not!

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Tags: Brand Management