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Entries from April 2011

Positioning and perception mapping

April 29th, 2011 · 2 Comments

Perception mapping is a tool that can aid in visualizing how people perceive a product or service as measured by product attributes. They are usually arrayed on an X-Y axis that compare two different attributes such as quality and price. Here’s a typical example using local restaurants. This graph circles depicts American cuisine establishments with […]

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Tags: Positioning