Comments on: Brands That Make You Scoff – FirstBank http://thebrandingblog.com/advertising/brands-scoff-firstbank/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://thebrandingblog.com/advertising/brands-scoff-firstbank/comment-page-1/#comment-35992 Anonymous Sat, 15 Aug 2009 21:38:58 +0000 http://thebrandingblog.com/?p=306#comment-35992 Bah, whatever. The guy is hot in a creepy way. Bah, whatever. The guy is hot in a creepy way.

]]> By: Martin Jelsema http://thebrandingblog.com/advertising/brands-scoff-firstbank/comment-page-1/#comment-35983 Martin Jelsema Wed, 12 Aug 2009 15:11:20 +0000 http://thebrandingblog.com/?p=306#comment-35983 Dom, yes, I agree about Quiznos. They've had more really bad ad concepts than any company I know. And their brand suffers. For a while their idea of "toasted" as a differentiator was getting through to me, but now it's just another distracting campaign that buries the message in tastelesness (pardon the pun). Dom, yes, I agree about Quiznos. They’ve had more really bad ad concepts than any company I know. And their brand suffers.

For a while their idea of “toasted” as a differentiator was getting through to me, but now it’s just another distracting campaign that buries the message in tastelesness (pardon the pun).

]]> By: Dom http://thebrandingblog.com/advertising/brands-scoff-firstbank/comment-page-1/#comment-35979 Dom Tue, 11 Aug 2009 12:19:16 +0000 http://thebrandingblog.com/?p=306#comment-35979 Martin, speaking of brands that make you scoff - what about Quiznos!? Every time I think about Quiznos I always picture that rat/mouth character screaming out "They Got A Pepper Bar!." Now, with their new "put it in me, Steve" commercial, I'm stuck with the image of a sexual encounter between a male oven and a freaked out sandwich maker. I think this is another example of how agencies are sacrificing brand integrity for sensationalism. Well put. Martin, speaking of brands that make you scoff – what about Quiznos!? Every time I think about Quiznos I always picture that rat/mouth character screaming out “They Got A Pepper Bar!.” Now, with their new “put it in me, Steve” commercial, I’m stuck with the image of a sexual encounter between a male oven and a freaked out sandwich maker. I think this is another example of how agencies are sacrificing brand integrity for sensationalism. Well put.

]]>