I belong to IBI Global, an organization dedicated to encouraging entrepreneurs.
Their mantra is â€œcollaboration instead of competitionâ€.
Now Iâ€™m a part of a new group with this veryÂ same philosophy.
Itâ€™s a group made up of 10-to-12 very savvy branding professionals. Normally competitors, we all believe that the common good is served when we band together to problem-solve branding issues. The group is called BrandingWire. Its platform is the Internet and its format is web blogging.
It will kickoff on Monday, June 11.
Every month this â€œposse of punditsâ€ will tackle a branding issue, one thatâ€™s true-to-life and of interest to both start-ups and organizations wishing to re-brand.
We each have a perspective and background thatâ€™s a little different from the next so our responses will be varied â€“ and possibly contradictory. There will certainly be some sparks from this wire. Weâ€™ve even adopted a tagline which describes what youâ€™ll take away from the BrandingWire: â€œprovocative perspectives from a posse of punditsâ€.
Each of us will post our observations and recommendations at approximately the same time on our own blogs. They will then be consolidated at our collaborative site, BrandingWire. There youâ€™ll also be able to access â€œPundit Portalâ€ where you can access each contributorâ€™s blog since we all post with great frequency.
Remember, next Monday, June 11, it begins.Â BrandWire will energize anyone looking for electric ideas about branding.
And of course, you’re welcome to comment on any and all posts.