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How to Brand a Professional Services Firm

November 2nd, 2012 · 3 Comments

professional needing brandingAs a professional services provider, and having helped brand more than a couple of service firms, I know professional services branding is a unique proposition. So does Hinge Marketing.

For about a year now I’ve been following the web marketing created by Hinge, a marketing services firm that consults about “branding and marketing for professional services firms”. They practice what they preach and provide valuable guidance for professional service marketers, particularly those wanting to use the Internet to capture new business.

They just did a blog outlining five brand building strategies that deserves to be brought to everyone service provider struggling to differentiate their company. It’s entitled…

Top 5 Brand building Strategies for Professional Services Firms

Here a few excerpts.

1. Content marketing
Content Marketing involves providing a steady stream of useful information to potential clients or influencers. Think educational rather than promotional. It addresses relevance, reputation and visibility.

2. Develop Visible Experts?.professional doing business
Many firms have experts, but few of them go on to become well known and influential with their target client group. By deliberately developing one or more of these high-profile experts, a firm can dramatically increase the power of its brand

3. Cultivate prestigious partners
Partnering with prominent organizations to take on important projects is another proven strategy for building your professional services brand. Large, well-known businesses, trade associations or universities are all good partnering candidates

4. Seek high profile clients and case stories
There are many successful professional services firms that have been built on reputations made with a single name-brand client or a well-known case study.

5. Dominate the social media space
One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn, Twitter and YouTube

You can read the entire post here. And look around their sites for additional information they freely give to any professional firm.

If you’re looking to brand or rebrand a professional services company, I believe I can help. Just click here for more information.

Tags: Branding Strategies

3 responses so far ↓

  • 1 Lee Frederiksen // Nov 25, 2012 at 12:08 pm

    Just came across this post and wanted to thank you for the kind words and sharing our work. I like the way you think about branding issues. Professional services brands really are different. You obviously get it. Thanks for your blog and the sharing you do. Regards…lwf

  • 2 Brand taglines // Feb 22, 2013 at 9:17 am

    Very informative. the points are very valid as i agree with your content marketing point “Think educational rather than promotional”.

  • 3 Brand Naming Firm // Apr 23, 2013 at 5:09 am

    I agree with the point about seeking out high profile cases. Of course this is easier said than done but there is no doubt that one case is all it takes to cement a reputation

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