Comments on: Are You Kiddin’ Me? http://thebrandingblog.com/branding/are-you-kiddin%e2%80%99-me/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff http://thebrandingblog.com/branding/are-you-kiddin%e2%80%99-me/comment-page-1/#comment-33523 Jeff Wed, 26 Dec 2007 18:36:35 +0000 http://thebrandingblog.com/branding/are-you-kiddin%e2%80%99-me/#comment-33523 While I think the tagline is good in a few minor ways (it's memorable, it's short, it does present an active claim), its best asset is its ability to reinforce the brand recognition of the product. I know that's NOT a tagline's primary responsibility, but in that realm it works pretty well. My best guess is that it was created with billboards in mind, too. Thanks. I like your site. Jeff http://www.bowlofcheese.com http://www.dunkinblog.com While I think the tagline is good in a few minor ways (it’s memorable, it’s short, it does present an active claim), its best asset is its ability to reinforce the brand recognition of the product. I know that’s NOT a tagline’s primary responsibility, but in that realm it works pretty well. My best guess is that it was created with billboards in mind, too.

Thanks. I like your site.

Jeff
http://www.bowlofcheese.com
http://www.dunkinblog.com

]]> By: Boston Bob http://thebrandingblog.com/branding/are-you-kiddin%e2%80%99-me/comment-page-1/#comment-32641 Boston Bob Tue, 20 Nov 2007 14:43:29 +0000 http://thebrandingblog.com/branding/are-you-kiddin%e2%80%99-me/#comment-32641 Sales were up a lot, so many seem to disagree. Gotta go for a fill-up: Lahge Regulah! Sales were up a lot, so many seem to disagree. Gotta go for a fill-up: Lahge Regulah!

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