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	<title>Comments on: Branding: a function of strategy</title>
	<atom:link href="http://thebrandingblog.com/branding/branding-a-function-of-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://thebrandingblog.com/branding/branding-a-function-of-strategy/</link>
	<description>information and strongly-held opinions concerning branding and positioning</description>
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		<title>By: KMF Kamal</title>
		<link>http://thebrandingblog.com/branding/branding-a-function-of-strategy/comment-page-1/#comment-2545</link>
		<dc:creator>KMF Kamal</dc:creator>
		<pubDate>Wed, 11 Apr 2007 06:01:01 +0000</pubDate>
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		<description>Agreed, I think a lot of companies underestimate the power of consistency and connection to brand values.  Whatever you choose for your brand image, at least make sure you apply it consistently to maximise leverage and reduce confusion.</description>
		<content:encoded><![CDATA[<p>Agreed, I think a lot of companies underestimate the power of consistency and connection to brand values.  Whatever you choose for your brand image, at least make sure you apply it consistently to maximise leverage and reduce confusion.</p>
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		<title>By: kent anderson</title>
		<link>http://thebrandingblog.com/branding/branding-a-function-of-strategy/comment-page-1/#comment-2522</link>
		<dc:creator>kent anderson</dc:creator>
		<pubDate>Tue, 10 Apr 2007 15:51:50 +0000</pubDate>
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		<description>Nice Visit 
Kind regards 
KGA
www.futurevisionaries.com</description>
		<content:encoded><![CDATA[<p>Nice Visit<br />
Kind regards<br />
KGA<br />
<a href="http://www.futurevisionaries.com" rel="nofollow">http://www.futurevisionaries.com</a></p>
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