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	<title>Comments on: Branding a Law Firm to Fill a Niche</title>
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	<description>information and strongly-held opinions concerning branding and positioning</description>
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		<title>By: Kathy</title>
		<link>http://thebrandingblog.com/branding/branding-a-law-firm-to-fill-a-niche/comment-page-1/#comment-26047</link>
		<dc:creator>Kathy</dc:creator>
		<pubDate>Thu, 04 Oct 2007 15:45:54 +0000</pubDate>
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		<description>GREAT example of &quot;branding&quot;!  Branding is a term that has been stretched and contorted to mean so many different things yet this is a GREAT example of what branding &lt;strong&gt;REALLY&lt;/strong&gt; is!

It&#039;s not about production values, it&#039;s about the message... a tightly targeted one at that.  

Great post.  Great example!</description>
		<content:encoded><![CDATA[<p>GREAT example of &#8220;branding&#8221;!  Branding is a term that has been stretched and contorted to mean so many different things yet this is a GREAT example of what branding <strong>REALLY</strong> is!</p>
<p>It&#8217;s not about production values, it&#8217;s about the message&#8230; a tightly targeted one at that.  </p>
<p>Great post.  Great example!</p>
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