Comments on: BrandingWire Case Study: Opinions by the Dozen http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/ information and strongly-held opinions concerning branding and positioning Fri, 19 Feb 2010 21:19:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Martin Jelsema http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-9629 Martin Jelsema Thu, 05 Jul 2007 21:09:18 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-9629 Chris: Yes, location isn't as important for a pre-determined appointment as it is for a spontanious urge for a cup of caffine. However, I'd like to have visual presence so people will know where the venue is when invited to it for a meeting. Martin Jelsema Chris:
Yes, location isn’t as important for a pre-determined appointment as it is for a spontanious urge for a cup of caffine. However, I’d like to have visual presence so people will know where the venue is when invited to it for a meeting. Martin Jelsema

]]> By: Chris http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-9572 Chris Thu, 05 Jul 2007 01:56:14 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-9572 Excellent forum and suggestions Martin. My question to you is, often Coffee Shops are all about location location. Do you think if one were develop a venue with meeting rooms for "Business People" without a primo location, that they will be as likely to experience it, assuming you can market effectively? Excellent forum and suggestions Martin. My question to you is, often Coffee Shops are all about location location. Do you think if one were develop a venue with meeting rooms for “Business People” without a primo location, that they will be as likely to experience it, assuming you can market effectively?

]]> By: BrandingWire - All Together Now! « The BrandingWire blog http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7781 BrandingWire - All Together Now! « The BrandingWire blog Fri, 15 Jun 2007 11:31:08 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7781 [...] Read Martin’s entire, fully-formatted post on his blog here. [...] [...] Read Martin’s entire, fully-formatted post on his blog here. [...]

]]> By: Daniel Sitter http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7636 Daniel Sitter Wed, 13 Jun 2007 20:20:37 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7636 An interesting concept Martin: Build the brand platform (by definition), then think outside the platform box! I like your model! An interesting concept Martin: Build the brand platform (by definition), then think outside the platform box! I like your model!

]]> By: Becky Carroll http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7619 Becky Carroll Wed, 13 Jun 2007 16:38:58 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7619 Great ideas on the meeting room, Martin. I alluded to that a little bit, but you took the idea all the way home! We had a small, local coffee house in the city where I used to live, and there was a room with a conference table in the back where the community could hold meetings. We used it for Boy Scout parent committees. Great stuff! Great ideas on the meeting room, Martin. I alluded to that a little bit, but you took the idea all the way home! We had a small, local coffee house in the city where I used to live, and there was a room with a conference table in the back where the community could hold meetings. We used it for Boy Scout parent committees. Great stuff!

]]> By: Drew McLellan http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7464 Drew McLellan Tue, 12 Jun 2007 03:01:54 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7464 Martin, I love the meeting space idea. I was in a Caribo Coffee last week and they had one. I thought..wow, that is so smart. Some of your comments reminded me of Joe Calloway's book, Becoming a Category of One. I think you are dead on! Drew Martin,

I love the meeting space idea. I was in a Caribo Coffee last week and they had one. I thought..wow, that is so smart. Some of your comments reminded me of Joe Calloway’s book, Becoming a Category of One. I think you are dead on!

Drew

]]> By: The Marketing Minute http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7462 The Marketing Minute Tue, 12 Jun 2007 02:54:33 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7462 <strong>BrandingWire: The Coffee Shop...</strong> Welcome to the first monthly installment of BrandingWire. For the first month, we are using a fictitious local coffee shop chain as a case study. If you are or know of a company that would like the posse at BrandingWire to tackle a challenge, let one o... BrandingWire: The Coffee Shop…

Welcome to the first monthly installment of BrandingWire. For the first month, we are using a fictitious local coffee shop chain as a case study. If you are or know of a company that would like the posse at BrandingWire to tackle a challenge, let one o…

]]> By: Lewis Green http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7429 Lewis Green Mon, 11 Jun 2007 18:28:28 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7429 Martin, I like this approach as a starting point: "So, by thinking outside the traditional product category, by creating your own category in which you are the first to reside, by designing the business around a particular type of customer, by targeting niche activists, by combining business concepts, these coffee folks can compete effectively without competing directly with the Starbucks machine." Martin,

I like this approach as a starting point: “So, by thinking outside the traditional product category, by creating your own category in which you are the first to reside, by designing the business around a particular type of customer, by targeting niche activists, by combining business concepts, these coffee folks can compete effectively without competing directly with the Starbucks machine.”

]]> By: bizsolutionsplus Featuring Solutions to Grow Your Business http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7424 bizsolutionsplus Featuring Solutions to Grow Your Business Mon, 11 Jun 2007 16:37:26 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7424 <strong>Growing A Company from the Coffee Grounds Up...</strong> This is my first post for BrandingWire. Today, is the official launch of this new blog that focuses on marketing and branding challenges. Each of the 12 professional marketers will analyze a case study and offer solutions from a particular point of vie... Growing A Company from the Coffee Grounds Up…

This is my first post for BrandingWire. Today, is the official launch of this new blog that focuses on marketing and branding challenges. Each of the 12 professional marketers will analyze a case study and offer solutions from a particular point of vie…

]]> By: Brewing up a New Brand « The BrandingWire blog http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/comment-page-1/#comment-7421 Brewing up a New Brand « The BrandingWire blog Mon, 11 Jun 2007 15:59:29 +0000 http://thebrandingblog.com/branding/brandingwire-case-study-opinions-by-the-dozen/#comment-7421 [...] Martin Jelsema on The Branding Blog introduces the concept of creating a “meeting room” environment as an extension of the coffee shop, to draw in the increasing numbers of social networking groups who gather for discussion - and to differentiate from other brands that cannot easily accommodate such gatherings. [...] [...] Martin Jelsema on The Branding Blog introduces the concept of creating a “meeting room” environment as an extension of the coffee shop, to draw in the increasing numbers of social networking groups who gather for discussion – and to differentiate from other brands that cannot easily accommodate such gatherings. [...]

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