Comments on: Camel No.9 stirs up Victorian age rage http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tomorrows Brands - Today’s Top Blog Posts on Advertising - Powered by SocialRank http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-25151 Tomorrows Brands - Today’s Top Blog Posts on Advertising - Powered by SocialRank Mon, 01 Oct 2007 09:48:45 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-25151 [...] Camel No.9 stirs up Victorian age rage [...] [...] Camel No.9 stirs up Victorian age rage [...]

]]> By: All about branding » Blog Archive » Camel No.9 stirs up Victorian age rage http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-17456 All about branding » Blog Archive » Camel No.9 stirs up Victorian age rage Wed, 29 Aug 2007 08:14:54 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-17456 [...] Read More… [Source: The Branding Blog] [...] [...] Read More… [Source: The Branding Blog] [...]

]]> By: Martin Jelsema http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-17286 Martin Jelsema Tue, 28 Aug 2007 15:01:09 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-17286 Chris: My passion is not about Camels. When I smoked in the 1950's, my brand was Lucky Strikes. I quit smaoking for good in the early 1980's and I can't even remember what brand I quit smoking. No, my passion is branding. Chris: My passion is not about Camels. When I smoked in the 1950′s, my brand was Lucky Strikes. I quit smaoking for good in the early 1980′s and I can’t even remember what brand I quit smoking. No, my passion is branding.

]]> By: Brandorama http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-17233 Brandorama Tue, 28 Aug 2007 08:58:26 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-17233 Good point Martin - it seems you feel quite passionate about the brand Camel. Chris www.threeroom.com Good point Martin – it seems you feel quite passionate about the brand Camel.

Chris
http://www.threeroom.com

]]> By: Martin Jelsema http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-16681 Martin Jelsema Sat, 25 Aug 2007 00:22:46 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-16681 When and as markets shrink and/or when brands lose popularity, I believe it is even more vital from the brand owner's perspective to stay focused. The brand, when it has a long heritage as does Camel, is in the life cyle Boston Consulting called "Cash Cow". It's time to let it out to pasture, not try to resusitate it. Yes, we hate to lose brands but the essential consideration here is the company will lose its core customer base at the expense of a little "last gasp" from male-like women. At least that's my impression. When and as markets shrink and/or when brands lose popularity, I believe it is even more vital from the brand owner’s perspective to stay focused. The brand, when it has a long heritage as does Camel, is in the life cyle Boston Consulting called “Cash Cow”. It’s time to let it out to pasture, not try to resusitate it. Yes, we hate to lose brands but the essential consideration here is the company will lose its core customer base at the expense of a little “last gasp” from male-like women. At least that’s my impression.

]]> By: Brandorama http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/comment-page-1/#comment-16629 Brandorama Fri, 24 Aug 2007 16:21:08 +0000 http://thebrandingblog.com/branding/camel-no9-stirs-up-victorian-age-rage/#comment-16629 It is a shame companies are destroying brand heritage just to make a few more dollars. Consumers can form long lasting relationships with brands and feel betrayed when they are repositioned in the market. I think Camel have used this brand to reposition as the market must be shrinking or competition is increasing. Therefore Camel understand there is a niche in the market and instead of spending millions on launching a brand new brand - it is repositioned. The niche market will already know of the Camel brand - it is only the perception of the brand that needs to be adapted! I do hate it when brands disapear! www.threerooms.com It is a shame companies are destroying brand heritage just to make a few more dollars. Consumers can form long lasting relationships with brands and feel betrayed when they are repositioned in the market.

I think Camel have used this brand to reposition as the market must be shrinking or competition is increasing. Therefore Camel understand there is a niche in the market and instead of spending millions on launching a brand new brand – it is repositioned. The niche market will already know of the Camel brand – it is only the perception of the brand that needs to be adapted!

I do hate it when brands disapear!

http://www.threerooms.com

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