http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/comment-page-1/#comment-13394 mcvnv Wed, 01 Aug 2007 02:23:04 +0000 http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/#comment-13394 Thank+you%21n Thank+you%21n

]]> http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/comment-page-1/#comment-4832 Rachel Tue, 22 May 2007 13:30:12 +0000 http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/#comment-4832 It's amazing how differently people from different countries and cultures will respond emotionally to a color. Here's a great example I read about: In Europe, the original Euro Disney signs were purple. Unfortunately, visitors saw them as morbid. Evidently, certain shades of purple are powerfully aligned with death for Catholics there. Talk about the wrong impression of Disneyland! It’s amazing how differently people from different countries and cultures will respond emotionally to a color. Here’s a great example I read about:
In Europe, the original Euro Disney signs were purple. Unfortunately, visitors saw them as morbid. Evidently, certain shades of purple are powerfully aligned with death for Catholics there. Talk about the wrong impression of Disneyland!

]]> http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/comment-page-1/#comment-3424 Steve Woodruff Mon, 30 Apr 2007 21:39:07 +0000 http://thebrandingblog.com/branding/colorful-branding-%e2%80%93-number-1-in-a-series/#comment-3424 I think one of the most bizarre applications of color in establishing identity is what Altria group did some years back. Whoever designed that logo must have gotten enormous kickbacks from area printers, given the fact that virtually every color ever seen by the human eye is contained in that equal-opportunity-for-every-shade block of confusion! I think one of the most bizarre applications of color in establishing identity is what Altria group did some years back. Whoever designed that logo must have gotten enormous kickbacks from area printers, given the fact that virtually every color ever seen by the human eye is contained in that equal-opportunity-for-every-shade block of confusion!

]]>