http://thebrandingblog.com/branding/differentiation-core-of-your-brand/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thebrandingblog.com/branding/differentiation-core-of-your-brand/comment-page-1/#comment-91 Martin Jelsema Tue, 13 Feb 2007 00:52:15 +0000 http://thebrandingblog.com/branding/differentiation-core-of-your-brand/#comment-91 Well, Alfred commented that a logo helps to differentiate a brand. He has leaped past the strategic underpinnings of a differentiated brand when he makes this statement. (Now I know he also provided a link to his site which he is welcome to do and that reveals his reason for a comment like this) A logo may reflect a differentiator, but is not a differentiator. The differentiator is a strategic, not a tactical, element. It's much higher up the abstract ladder and, as defined by Jack Trout in Differentiate or Die, is inherent in the offering. Well, Alfred commented that a logo helps to differentiate a brand. He has leaped past the strategic underpinnings of a differentiated brand when he makes this statement. (Now I know he also provided a link to his site which he is welcome to do and that reveals his reason for a comment like this) A logo may reflect a differentiator, but is not a differentiator. The differentiator is a strategic, not a tactical, element. It’s much higher up the abstract ladder and, as defined by Jack Trout in Differentiate or Die, is inherent in the offering.

]]> http://thebrandingblog.com/branding/differentiation-core-of-your-brand/comment-page-1/#comment-69 Alfred Thu, 08 Feb 2007 10:51:43 +0000 http://thebrandingblog.com/branding/differentiation-core-of-your-brand/#comment-69 Distincttiveness and differentiation is among the key contributors to a band's success. Having a good logo related to the brand definitely helps in this regard. <a href="http://www.thelogoland.com" rel="nofollow" rel="nofollow">Company Logo Design</a> Distincttiveness and differentiation is among the key contributors to a band’s success. Having a good logo related to the brand definitely helps in this regard. Company Logo Design

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