Comments on: Find your niche for long-term growth http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin Jelsema http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/comment-page-1/#comment-36013 Martin Jelsema Mon, 31 Aug 2009 17:23:59 +0000 http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/#comment-36013 Dom: Internet marketing gurus will tell you to start with a narrow niche, then as you build traffic and acquire your email list you can expand. It's much like introducing brand extensions. You can either do that with separate web sites to keep each area separate (that's why I also blog at Business Naming Basics exclusively about company and product naming), or expand the site as you gain "authority, backlinks and relevant content. In acquiring clients, most will come with what they consider a need, a logo or perhaps a tagline. when in reality they need to step back and do the strategic underpinning before proceeding. For most of these, just the suggestion of going strategic will turn them off. So if you have positioned your company in the "strategic branding" niche, or "strategic management" niche, you will be attracting a smaller group of people actually looking for "big picture" branding help. It's up to you to chose the method you want to go. Dom: Internet marketing gurus will tell you to start with a narrow niche, then as you build traffic and acquire your email list you can expand. It’s much like introducing brand extensions.

You can either do that with separate web sites to keep each area separate (that’s why I also blog at Business Naming Basics exclusively about company and product naming), or expand the site as you gain “authority, backlinks and relevant content.

In acquiring clients, most will come with what they consider a need, a logo or perhaps a tagline. when in reality they need to step back and do the strategic underpinning before proceeding. For most of these, just the suggestion of going strategic will turn them off. So if you have positioned your company in the “strategic branding” niche, or “strategic management” niche, you will be attracting a smaller group of people actually looking for “big picture” branding help.

It’s up to you to chose the method you want to go.

]]> By: Dom http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/comment-page-1/#comment-35997 Dom Tue, 18 Aug 2009 06:51:39 +0000 http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/#comment-35997 Martin, question for you - do you feel that the "small business" niche for branding is too broad a market? Especially when providing everything from logo, to website design? Sometimes it seems tough to compete w/ businesses who are even more niched, such as those who provide website design only for small business, or who only do social media for small businesses. I love working with small businesses, but it seems to me that that niche is becoming too broad now - there are TONS of small branding firms out there marketing their branding services to small businesses. It's hard for me to see that as a niche anymore. I'm debating whether to go into vertical markets - especially with the way Google is moving w/ vertical search! Martin, question for you – do you feel that the “small business” niche for branding is too broad a market? Especially when providing everything from logo, to website design? Sometimes it seems tough to compete w/ businesses who are even more niched, such as those who provide website design only for small business, or who only do social media for small businesses.

I love working with small businesses, but it seems to me that that niche is becoming too broad now – there are TONS of small branding firms out there marketing their branding services to small businesses. It’s hard for me to see that as a niche anymore. I’m debating whether to go into vertical markets – especially with the way Google is moving w/ vertical search!

]]> By: Jason http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/comment-page-1/#comment-35048 Jason Mon, 09 Jun 2008 17:48:03 +0000 http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/#comment-35048 I agree and have found it works well if you target a niche. I have been for years with <a href="www.thecreativespring.com" rel="nofollow">Logo design for startupbusinesses </a> I agree and have found it works well if you target a niche. I have been for years with Logo design for startupbusinesses

]]> By: Will Corry http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/comment-page-1/#comment-33614 Will Corry Mon, 31 Dec 2007 11:29:58 +0000 http://thebrandingblog.com/branding/find-your-niche-for-long-term-growth/#comment-33614 Martin, You are spot on with this article. I have seen huge chunks of media money wasred because the player gets nervous and walks down another, seemingly better route. Focusing your marketing efforts makes good, mo great business sense, Will Corry www.themarketingblog.co.uk Martin,

You are spot on with this article.

I have seen huge chunks of media money wasred because the player gets nervous and walks down another, seemingly better route.

Focusing your marketing efforts makes good, mo great business sense,

Will Corry

http://www.themarketingblog.co.uk

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