Comments on: How important is branding for a B2B service provider? http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/ information and strongly-held opinions concerning branding and positioning Fri, 20 Apr 2012 06:35:18 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Drew McLellan http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/comment-page-1/#comment-27856 Drew McLellan Tue, 09 Oct 2007 05:38:27 +0000 http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/#comment-27856 Martin, Without a doubt, focus is called for here. It feels as though this company has gotten off track and before they fuel their travels with marketing rocket fuel, they really need to re-adjust their trajectory. This is the time for some introspection and narrowing of focus. Drew Martin,

Without a doubt, focus is called for here. It feels as though this company has gotten off track and before they fuel their travels with marketing rocket fuel, they really need to re-adjust their trajectory. This is the time for some introspection and narrowing of focus.

Drew

]]> By: Kevin Dugan http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/comment-page-1/#comment-27833 Kevin Dugan Tue, 09 Oct 2007 04:56:07 +0000 http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/#comment-27833 Martin - There are some great points here and now I have some more books to add to my reading list. Thanks! Martin – There are some great points here and now I have some more books to add to my reading list. Thanks!

]]> By: BrandingWire: Helping a Consulting Business « Customers Rock! http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/comment-page-1/#comment-27751 BrandingWire: Helping a Consulting Business « Customers Rock! Tue, 09 Oct 2007 00:05:50 +0000 http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/#comment-27751 [...] Martin Jelsema [...] [...] Martin Jelsema [...]

]]> By: Lewis Green http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/comment-page-1/#comment-27602 Lewis Green Mon, 08 Oct 2007 17:21:56 +0000 http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/#comment-27602 Martin, You offer much here. I'll comment on one piece. Depending upon the size of the consultancy, I believe personal branding is more important than business branding, especially as most consultancies are between 1- and five-person operations. And because I believe so strongly in the idea that we buy people not things or even ideas, personal branding is the best path to success. Martin,

You offer much here. I’ll comment on one piece. Depending upon the size of the consultancy, I believe personal branding is more important than business branding, especially as most consultancies are between 1- and five-person operations. And because I believe so strongly in the idea that we buy people not things or even ideas, personal branding is the best path to success.

]]> By: How to Brand and Market a B2B Consulting Firm « The BrandingWire blog http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/comment-page-1/#comment-27549 How to Brand and Market a B2B Consulting Firm « The BrandingWire blog Mon, 08 Oct 2007 12:16:41 +0000 http://thebrandingblog.com/branding/how-important-is-branding-for-a-b2b-service-provider/#comment-27549 [...] Martin Jelsema [...] [...] Martin Jelsema [...]

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