http://thebrandingblog.com/branding/how-will-murdoch-affect-the-wsj-brand/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thebrandingblog.com/branding/how-will-murdoch-affect-the-wsj-brand/comment-page-1/#comment-13610 Steve Woodruff Thu, 02 Aug 2007 10:44:40 +0000 http://thebrandingblog.com/branding/how-will-murdoch-affect-the-wsj-brand/#comment-13610 I think - I hope! - that his arrangement can work. But it will only if they "firewall" the WSJ off from all the other Murdoch properties. Otherwise, the differentiators that have made the WSJ so respected, and created such loyalty, will quickly leak away. I think – I hope! – that his arrangement can work. But it will only if they “firewall” the WSJ off from all the other Murdoch properties. Otherwise, the differentiators that have made the WSJ so respected, and created such loyalty, will quickly leak away.

]]>