http://thebrandingblog.com/branding/naming-tips-number-17-in-a-series/ information and strongly-held opinions concerning branding and positioning Thu, 22 Jul 2010 08:07:42 +0000 hourly 1 http://wordpress.org/?v=3.0 http://thebrandingblog.com/branding/naming-tips-number-17-in-a-series/comment-page-1/#comment-2853 Steve Woodruff Tue, 17 Apr 2007 22:25:30 +0000 http://thebrandingblog.com/branding/naming-tips-number-17-in-a-series/#comment-2853 I recently came across an e-mail service branded by a make-believe character named "Emma" (www.myemma.com) - effectively done, and it doesn't hurt that the website is engagingly written with a funny and cheeky attitude to boot! I recently came across an e-mail service branded by a make-believe character named “Emma” (www.myemma.com) – effectively done, and it doesn’t hurt that the website is engagingly written with a funny and cheeky attitude to boot!

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