http://thebrandingblog.com/branding/naming-tips-number-51-in-a-series/ information and strongly-held opinions concerning branding and positioning Wed, 01 Feb 2012 18:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thebrandingblog.com/branding/naming-tips-number-51-in-a-series/comment-page-1/#comment-33933 Sallie Goetsch (rhymes with "sketch") Tue, 15 Jan 2008 23:22:39 +0000 http://thebrandingblog.com/branding/naming-tips-number-51-in-a-series/#comment-33933 The Greek suffix in question should be "iatric," from <i>iatros</i>, doctor. If you look at the names of medical disciplines, you'll see that all of them have that "i": pediatric, psychiatric, geriatric. "Ideatrics" includes the sound of the "i," if not the letter itself; without that, the meaning and origin of the name would be less clear. The Greek suffix in question should be “iatric,” from iatros, doctor. If you look at the names of medical disciplines, you’ll see that all of them have that “i”: pediatric, psychiatric, geriatric. “Ideatrics” includes the sound of the “i,” if not the letter itself; without that, the meaning and origin of the name would be less clear.

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